Professional Summary

Dedicated to player development.

A highly motivated competitive sports professional, dedicated to the development of well-rounded players through progressive education & development, player centred training programs, and quality life enhancing opportunities through sport.
Passionate about leadership and community, bringing together successful and dynamic teams using motivational techniques, incentives, and trust whilst coaching and mentoring to enhance team building abilities and setting regular new targets and objectives whilst monitoring results.
Strong communicator at the very highest level, presenting and negotiating with Board Level Directors, suppliers, and customers, influencing, and persuading a variety of colleagues at all levels.
Constantly planning and problem-solving, analysing, reporting, and evaluating complex projects implementing new strategies whilst maintaining risk, fluency, and celebrating completion inside financial constraints and strict time frames.

Employment History

AYSO United
Eau Claire, WI

Feb 2025 to Nov 2025

Director of Coaching (Intern)

Responsible for leading and developing our coaching staff to ensure a high standard of training and player development across all age groups. With the primary focus on building and implementing a structured coach mentoring programme, providing guidance, support, and education to help our coaches grow and improve.

Red Star Soccer
Mountain View, CA

Feb 2024 to Nov 2024

Head Coach (Intern)

Assisted with administrative, programming, and event management functions for a youth soccer program.

Clanfield FC
Clanfield, UK

May 2022 to Feb 2024

Coach Mentor (Volunteer)

Committed to supporting grassroots coaches to start and continue coaching with confidence, with the aim of supporting more transformational coaches.

  • Provide mentoring and support to junior football coaches to improve their coaching skills and knowledge.

  • Work closely with the club's coaching team to develop and implement training programs for players of all ages and skill levels in line with LTPD principles.

  • Develop and maintain strong relationships with parents, players, and other stakeholders in the club.

  • Monitor and evaluate the quality of coaching delivered by junior coaches, providing feedback and guidance where necessary.

  • Identify areas for improvement and implement changes to coaching programs and techniques.

  • Supporting the English FA’s LTPD model and ensuring that these principles are incorporated into the design of Clanfield FC’s development program.

Coach (Part-time)

To cooperate with the development centre and head coach in planning and implementing the Chelsea FC Foundation programme, and developing elite players aged 6 to 16 technically, tactically, physically, and psycho-socially in the local development centre.​

  • Delivering with Education Providers, facility managers, parents, and carers to ensure all activity is delivered in a safe and enjoyable environment.

  • Successfully Plan and deliver fun, enjoyable, and educational sessions that will offer sustained participation with CFCF, ensuring session plans are readily available on request from FA, PL, or CFCF assessors’.


Chelsea FC
Petersfield, UK

Jun 2022 to Apr 2023

Worthing FC Ladies
Worthing, UK

May 2021 to Dec 2021

Head Recruitment Scout/Analyst (Volunteer)

Responsible for the analysis, identification, and recruitment of players that are of the required standard to support and improve the Lady's first team of Worthing FC. Assessing the games of upcoming opponents, and producing reports of the team and individual players to identify the relative tactical threats and weaknesses in the opposition.

  • Experience using modern digital technology to film live matches and training, video analysis using video editing software to capture, code, and tag key elements of games for presentations and tactical meetings.

  • Create and present scouting and statistical analysis reports to the first team technical staff on a regular basis.

  • Build and maintain an extensive database of local and regional talent.

Coach (Part-time)

To collaborate with the academy head coach in planning and implementing the Colchester United Football in the Community programme and developing elite players aged 6 to 16 technically, tactically, physically, and psycho-socially in the youth development phase.

  • Design, prepare and deliver coaching sessions in the development centre pathway in tandem with the club philosophy and coaching syllabus.

  • Always demonstrate a commitment to the principles of safety around children being carried out in compliance with the club's Safeguarding Policies.

  • Identify and recruit players aged 6-16 years old for selection in the Clubs Academy, Shadow Squad, Development Centre, and Talent Identification programme.

Colchester United
Colchester, UK

Dec 2020 to May 2021

Technical Director

Demonstrate effective management strategy and leadership of the football philosophy and vision to coaches and staff of football programmes to ensure the achievement of all objectives and KPIs. Invested in providing motivation and mentoring to football coaching staff through regular CPD opportunities, performance assessments, and team management meetings.

  • Successfully collaborate with the director of athletics and staff to develop the football philosophy of the school and to design, develop, and deliver innovative and inspirational in-school and after-school football programmes for pupils in grades K to 12.

  • Enhance the quality of the pupil experience through the creation and development of opportunities for all pupils who wish to participate in sports and games.

  • Developed and delivered a selection system and strategy for talent ID and recruitment of players that are of the required standard for elite club and school academy teams.

  • Developed and successfully delivered the HUYA Coaches Certification & Education programme to grassroots coaches associated with the HUYA club in Shanghai.

UKCoach-China
Shanghai, CN

Aug 2018 to Jun 2020

ALLpro Soccer
Sydney, NS

Jan 2018 to Aug 2018

Technical Director (Part-time)

Dedicated to maturing and growing new and existing contracts with businesses across Canada and enabling a clear and quality education to individuals regarding collegiate opportunities such as financial support and continuous promotion using proven techniques. Assisting pupil athletes to obtain over $11 million in academic and sporting scholarships to universities in the USA.

  • Guiding and encouraging student-athletes to make appropriate decisions about further participation in sporting & education scholarships at a collegiate level appropriate to their ability and needs.

  • Exceptional ability to forge new client partnerships with professional and amateur clubs, whilst cultivating and maintaining existing ones additionally opening new opportunities throughout Eastern Canada, increasing sales by 20% in 6 months.

  • Effectively delivered sport-specific tours for coaches, teams, clubs, and colleges at destinations in the USA, Canada, and Europe. Providing an industry-leading experience in locations, tournaments, and behind-the-scenes access to clubs such as EPL Champions Manchester City and the English FA, through professional relationships.

Soccer Cape Breton
Sydney, NS

Oct 2016 to Dec 2017

Regional Technical Director

Driving the vision of football in the region through strategic planning, operational management, and good leadership of staff, coaches, and members. To provide leadership to all areas of the football association to grow the membership, build relationships in the local community, & provide development opportunities for all players and coaches.

  • To establish new and develop existing sustainable opportunities for football projects within Cape Breton community and surrounding areas based on local needs.

  • Responsible for ensuring and maintaining robust and effective paths of information and communication, providing regular reports to the Board of Directors.

  • Overseas and led the daily technical operations, coach mentoring, and player development programmes for the region and its 9 football clubs and collaborated with Soccer Nova Scotia in the administration and delivery of CSA Coach Education workshops.

Soccer New Brunswick
Moncton, NB

Apr 2015 to Oct 2016

Coordinator Competitions, Operations & Services

Oversee the daily operations and coordination of over fifteen thousand youth and senior players, efficiently managing four regions of leagues, clubs, and officials regarding all aspects of competition, education, discipline, policy and regulations, equality, and inclusion. and diversity.

  • Primarily supervised the coordination and delivery of SNB services calendar in competitions and grassroots soccer, with a focus on coordinating, planning, and supervising the operation of National & Regional soccer events, leagues, cups, and tournaments at sporting facilities throughout the province.

  • Preparation and delivery of monthly reports and key performance indicators to the Executive Director as required to ensure compliance in all areas of operations including, marketing, promotion, and finance.

  • Principle lead, coordinating a medium size team of youth coaches in the “Live Your Dreams” grassroots community inclusion project, providing quality and exciting festival-style football activities to over 1800 U8 to U12 males and females starting them on their LTPD pathway.

Canada Soccer
Moncton, NB

Jun 2015 to Aug 2015

Video Analysis (Part-time)

Delivered quality services for the Canadian Nationals Women's soccer team, during the 2015 FIFA Women’s World Cup.

  • Capturing video of games for opposition analysis.

  • Uploading files using the correct format, to the analysis cloud in tight time constraints.

UPEI
Saint John, NB

Jul 2014 to Nov 2014

Scout (Volunteer)

Successfully carried out the analysis of opposition teams on behalf of the University of Prince Edward Island men's soccer team. Providing detailed opposition reports, culminating with the team finishing 3rd in the U-Sport Canadian national universities championships.

Various

Sep 1997 to Apr 2015

IT and Telecommunications Contractor

27+ years of productive full life cycle project implementation management/training, coupled with development, support, quality assurance, and technical knowledge.

  • A high standard of understanding of computers, software, networking, and technology platforms.

  • Excellent IT skills including Excel, Word, and PowerPoint

Royal Signals
British Army

Jun 1988 to Sep 1997

HM Forces - Royal Corps of Signals

Joined as a junior soldier at the Army Apprentice College before serving overseas in Germany, the UK, and Former Yugoslavia, completing 9 years of exemplary service.

Projects

A selection of projects I have planned and delivered throughout the world.

Coaches Certification & Education

The Coaches Certification & Education Program is the entry-level course for HUYA FC coaches, designed to introduce fundamental coaching principles and best practices. It focuses on creating a fun, safe, and engaging environment while developing essential coaching skills. The program emphasises age-appropriate activities, player-centred coaching, and building a positive learning atmosphere. Coaches will gain an understanding of session structure, effective communication, and how to foster player development in alignment with HUYA FC’s coaching philosophy.

Soccer in the Community

The “SOCCER IN THE COMMUNITY” campaign targets and inspires young players to play football and stay in the game for life. The first, and most important, objective of “SOCCER IN THE COMMUNITY” is to encourage young players to participate in football. We want to ensure that every child who wants to play the game has the opportunity to do so.

Unama'ki Soccer

The Unama’ki, Indigenous soccer communities initiative, is a plan designed to create a long lasting association between Soccer Cape Breton and the Indigenous communities of Cape Breton.

Tournaments & Events (Soccer New Brunswick)

Live Your Dreams - Soccer skills festivals. The program promotes maximum player retention and optimum player wellness.

Academy Challenge Tour (A.C.T) - Small-sided tournaments for teams participating in the Excel program throughout the province.

Spring Kick-Off - Is hosted at the end of April and is a great tournament for your teams to prepare for Division 1 and Premier Competitions.

Education & Development

I’ve built a broad foundation in coaching, player development, and football management through a mix of practical experience and formal education. I hold a Sports (Football) Management degree from the Johan Cruyff Institute, a CSA B-License (Level 3), and a UEFA C Licence through the English FA. I’m also certified in talent ID, scouting (S4 Scouting Levels 1–3), and soccer management and scouting (SMWW).

As a Coach Developer and Master Coach Evaluator with the NCCP (Canada), I’ve delivered training for coaches and learning facilitators, with a strong focus on mentoring, evaluation, and effective learning environments. I’ve also completed numerous safeguarding certifications and hold an Enhanced DBS, along with Designated Safeguarding Lead training for both children and adults

I regularly upskill through platforms like Hudl and Wyscout, and my qualifications are backed by additional training in project management (Prince2 Foundation) and talent ID (LMA). I’m fully licensed to drive in the UK across multiple vehicle categories with a clean record.

Canadian Soccer Association

CSA B-License National Course ID: B-1865 (Level 3)

CSA Child, Youth & Senior Coach License (level 1&2)

Johan Cruyff Institute

Sports (Football) Management Degree

English Football Association, FANID: 56028052

UEFA C License

FA Level 1 Talent Identification

FA Emergency 1st Aid

FA Safeguarding Children

FA PlayMaker

FA Introduction to Coaching

FA Intro to Coaching Futsal

FA Welfare Officer

FA Safeguarding for Committee Members

Sports Management Worldwide

Soccer Management & Scouting, Certificate

League Managers Association

Identifying Potential Talent

NCCP ID:1031441(Canada)

Coach Developer - Coach Evaluator,

  • The Certification Process

  • Learning to Debrief

  • Action Planning

Master Coach Evaluator

  • Role of the Master Coach Developer

  • Selecting Coach Developers

  • Evaluating Learning Facilitators

  • Mentoring Coach Developers

  • Training Coach Developers

Learning Facilitator.

  • Overview of the Workshop and the NCCP

  • Functions of a Learning Facilitator

  • Elements of an Effective Learning Activity

  • Nature of the Group

  • Stages of Group Development

Hudl and Wyscout

Hudl Academy Courses

Wyscout Certification

S4 Scouting

Recruitment & Player Scouting Level 1

Recruitment & Player Scouting Level 2

Recruitment & Player Scouting Level 3

Prince2

Foundation

UK Driving License

B1/B/C1/D/D1/C1E/D1E since 1992 with 0 penalty points

Vital Skills

Designated Safeguarding Lead - Children

Designated Safeguarding Lead - Adults

University of South Wales
BSc Football Coaching and Administration (Currently year 2)

Gallery

Showcasing moments from football coaching and player development.